Bioparc.
Bioparc is a park of great proportions in which accurately recreate a number of African habitats. The Corporate identity features a logo-mark coexists with an unlimited number of variable symbols. The map of the African continent has been deconstructed, the resulting pieces are used as a tangram, to represent animal shapes. This process articulates a unique graphic language, of great visual impact, that makes the graphic identity of Bioparc can submit as many variations as illustrations are generated with this system. Shunning of Western typographic tradition, the logo suggests primitive and primeval reminiscences and evokes the wild and rugged nature. The color code refers to the African landscape.
Awards:
— Anuaria 2008 a la mejor marca.
— ADCV Oro 2009, categoría Identidad Corporativa.
